Competitive displacement playbooks

Practical guides for GTM and growth engineers: find competitors’ customers, choose which companies to pursue and prepare a stronger offer.

Research·3 min read

Find Your Competitors’ Customers Beyond the Usual Tech Lists

Find organizations using 12 popular services missing from the public catalogues we reviewed. Examples from anvendor’s catalogue of 744 active services.

Read more
Guides·8 min read

Analyzing competitors: a practical guide with anvendor

A simple guide to competitive analysis with anvendor. Find companies using competing SaaS, compare findings and turn competitor research into useful next steps.

Read more
Product·4 min read

anvendor is now available in ChatGPT

Add the anvendor plugin to ChatGPT to find companies using competing SaaS and business services, check an account list and research adoption and spend.

Read more
Guides·6 min read

Find your competitors’ customers in Claude with anvendor

Add anvendor's plugin and connector to Claude, then ask who uses a competitor, check accounts for a vendor or review a company's services in chat.

Read more
Research·7 min read

anvendor vs AI: can an AI agent find who uses your competitor?

Compare anvendor, Claude and OpenAI on customer discovery, company checks, employee adoption and annual spend. Includes sources and plugin links.

Read more
Guides·7 min read

Build a competitor customer list in Clay with anvendor

Import anvendor competitor-use findings into Clay, keep recent matches and enrich selected accounts. Includes HTTP API settings and a ready-to-copy formula.

Read more
Guides·5 min read

Find companies using your competitor with anvendor and Zapier

Get a competitor account list or combine anvendor findings with email enrichment and your sales pipeline. Follow a Zapier example with OAuth sign-in.

Read more
Guides·5 min read

Prioritize leads by SaaS use with anvendor and Zapier

Use the services a company uses to prioritize sales research. Connect anvendor through OAuth and build a simple, explainable lead score in Zapier.

Read more
Guides·5 min read

Prepare a deal price with anvendor and Zapier

Use company research and estimated subscription spend to prepare a pricing range for a sales conversation. Connect anvendor to Zapier with OAuth.

Read more
Guides·8 min read

How to find customers with anvendor: a step-by-step guide

Build a SaaS prospect list from company-service findings. Discover accounts, request live checks, and prioritize by estimated adoption and spend before outreach.

Read more
Guides·8 min read

Find companies using your competitors’ SaaS

Find SaaS usage hidden from website scanners. Build a competitor prospect list, request live checks and prioritize companies using adoption and spend estimates.

Read more
Product·5 min read

How to analyze a company’s subscriptions with anvendor

Research a company's SaaS subscriptions beyond website visibility. Request live checks and review estimated adoption and annual spend before a sales conversation.

Read more